What I learned in 2023
2023 was my first full year running the chilled investor and, while some of the lessons were new, some of them were really re-learnings of old lessons from 2022.
Business
Stepping off the rollercoaster
An alternative title to this post could be “launching is the worst thing ever” so that sets the tone. That probably inspires a morbid curiosity at the very least and, I’m sure, a nodding and relieved agreement from anyone who has their own business.
Is ELT ready for Affiliate Marketing?
In business and marketing, affiliate marketing is desirable, not sleazy tactics. Yet, in ELT, we aren’t comfortable with it. Why?
How does Affiliate Marketing work?
To understand why affiliate marketing isn’t (yet) big in ELT, you first need to know this: how does affiliate marketing work?
Behind the scenes of my last launch
For people who like to peer behind the curtain, here’s how the launch of Pension Perfect went and what I learned.